An Example Of Call Tracking Multiple Campaigns

Let’s say you are currently promoting one of your services through three different marketing campaigns. One is a magazine advert. Another is a radio campaign. The final is a PPC online ad campaign.

You spent $1,000 per campaign. You then set up call tracking as follows:

The magazine campaign is associated with the target number #1.
The radio campaign is associated with the target number #2.
The PPC campaign is associated with the target number #3.

Line #1 receives seven calls. Line #2 receives five calls. Line #3 receives 20 calls. This information can be utilized to decipher that the PPC advertising is the most successful by far.

Meanwhile, even if you do not have an equal split with your budgets, the cost per lead can easily be calculated across all of your marketing channels.

You can automate call tracking metrics so that you will know straight away what URL, ads, landing pages, and keywords were used to lead a person to pick up the phone.

The Information Call Tracking Metrics Can Gain

No matter whether it is a local phone number or a random phone number, it is vital to know what data metrics this software strategy can collect. Call tools can pick up information such as…

• Caller name
• Caller history
• Pages they have viewed on your site
• Keywords used by the caller
• The ad that resulted in the call
• Advertising channel
• Company
• Address
• Phone number

Moreover, the DNI number will be associated with the prospect forever. This means that when these people call you back in the end after they have encountered another campaign, you will know where their interest came from and how they came to initially interact with your business.

The Benefits Of Call Tracking

Of course, you will want to know why call tracking is beneficial before you invest any resources or time into this. With that being said, here are the main benefits associated with call tracking. This is not an exhaustive list.

• Measure the full customer lifecycle to monitor the behavioral patterns of your customers and their Customer Lifetime Value.
• Use call tracking methods so that you have a better insight into marketing strategies, such as A/B testing, that will enhance overall output.
• Use phone call recordings for training purposes so that team quality is improved and there is a more consistent approach when it comes to leads.
• Target the best geographic locations for expansions in the future by assessing the area codes resulting in the most phone calls.
• Revisit previous prospects, no matter whether they have already converted into a sale, through using detailed call histories.
• Get rid of the focus on ideas that are not working so that there is greater control in terms of time management and overhead spending.
• Assess how individual marketing strategies are performing through tracking at keyword level prior to focusing on those with the correct ROI.
• Measure how effective your content is by understanding what pages were visited in the lead up to the call of the prospect.

Ultimately, when used properly, tracking number facilities can change your approach to marketing and analysis, resulting in smoother routes to a conversation, maximizing your efficiency in terms of money and time.

Because of this, call tracking metrics are suitable for businesses across a lot of different industries. This includes B2B, automotive, finance, education, real estate, home services, health and dental care facilities, and legal sectors.

5 Great Examples Of Using Call Tracking In Business

So, how can call tracking actively be used in a practical sense? Let’s take a look at five simple yet effective answers.

The A/B Test

Landing pages are a particularly useful marketing tool, but how can you know whether the content is generating the desired outcomes?

Call tracking metrics allow you to use two (or more) landing pages and use the DNI stats to actively monitor which works best. From here, you can either focus your attention on the winning solution or invest in improving the other.

Testing Geographic Markets

When using PPC campaigns, it’s possible to target audiences based on geographic parameters. Given that your products and services will sell better in some location compared to others, tracking the local numbers phone numbers associated with each geographic area is key.

Setting a unique DNI for each PPC campaign (or even other ad campaigns that can be limited by geography, such as local radio spots) can provide telling insights.

Checking The ROIs On Campaigns

Marketing campaigns don’t always need to outperform others. The main issue to consider is whether they are actively generating profits for the business. If not, lose them.

While your instincts may suggest that a magazine ad is working, the results relating to the unique DNI may suggest otherwise. When the campaign isn’t generating money for the business, there is no point in spending more money on it. Those funds can be invested elsewhere.

Monitoring Lead To Conversion Rates

It may be possible that leads from some sources generate more sales and conversions than others. The use of call tracking allows you to identify which channels bring the most valuable leads based on the conversion rates that they bring. After all, leads alone are futile without the end transaction.

Given that the DNI will track the original source of the lead forever, you can track the Customer Lifetime Value figure too, which is an integral feature for painting a clearer picture of the situation.

Compare Phone Leads To Other Leads

Call tracking metrics won’t be the only analytical tools that you use. Likewise, the telephone number provided won’t be the only CTA on your page or advert. Embrace the others too.

The same ad campaign may produce 20% call leads and 80% website click leads. Or you may see a huge variance in conversion rates depending on the next steps taken. Use this quantifiable data to guide your business to its next decisions, and you should see significant improvements.

There are many other ways in which call tracking can be used to your advantage. From local numbers phone numbers to calls from further afield, you can test everything about the online and offline marketing campaigns in relation to phone leads and the marketing strategy as a whole.

Is It A Worthwhile Investment?

If your company is serious about perfecting its marketing campaigns and gaining deeper insight into customer behaviours as well as the success of individual advertising strategies, call tracking is a very good option.

The ability to track inbound calls from local numbers phone numbers can have a positive impact on offline companies and online businesses alike. Likewise, the flexible nature of the metric tracking means that it can be used by ventures of all sizes while frameworks can evolve alongside the growing company. When supported by the fact that it is very easy to embrace this idea, especially as our experts take care of the logistical and technical aspects, call tracking is a winning solution for most modern businesses.

Start Using Call Tracking In Your Venture Today

Modern call tools and call tracking facilities can have a significant impact on your business endeavours, and there has never been a better time to start embracing the power of those facilities. Whether you wish to learn more about the possibilities or want to implement the analytical tools right away, our experts are here to help.

Take the first step towards a brighter business future by calling our team today.